Health Belief Model in Adopting Protective Behaviors Against COVID-19 in Iran

Background: Adoption of protective health behaviors is extremely important to prevent the coronavirus disease 2019 (COVID-19) outbreak. Objectives: This study aimed evaluate influencing factors on adopting preventive during COVID-19 using belief model (HBM) among urban population in Maragheh, a city from North West Iran. Methods: We investigated 383 people via an online questionnaire December 5 11, 2020. The validity was confirmed with experts' panel 10 professionals, and its reliability 0.74 through Cronbach’s alpha. Multiple regression analysis conducted analyze data. Results: self-efficacy (17.1 ± 2.5) perceived benefits (5.7 0.5) were evaluated at high level. behavior also appraised mean score (21.2 3.2). Among components model, risk, self-efficacy, benefits, barriers, demographic variables, gender marital status predictors against COVID-19. Conclusions: Self-efficacy, risk increased incidence by 69% 30%, respectively, barriers decreased it 0.07%. Strengthening ability adopt improving public’s perception effectiveness these can be useful.